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How Brands Grow
The book's official website
...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi, CMO,
The Coca-Cola Company
Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns, CEO,
The Nielsen Company
.
A truly thought-provoking book.
Timothy Keiningham,
IPSOS Loyalty
A scientific journey that reveals the laws of growth.
Bruce McColl, CMO,
Mars Incorporated
.
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How Brands Grow in Brasil
18/03/11 15:53
Some press coverage of How Brands Grow in Brazil. I’m not sure what it says.
