How Brands Grow

The book's official website

...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi, CMO, The Coca-Cola Company

Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns, CEO, The Nielsen Company.

A truly thought-provoking book.
Timothy Keiningham, IPSOS Loyalty

A scientific journey that reveals the laws of growth.
Bruce McColl, CMO, Mars Incorporated.

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New iBooks version

05/10/14 15:29

The first ebook version of How Brands Grow has been released on iBooks. It’s a revised 2014 edition with new data and new material.

Hundreds of small improvements have been made to this new version. New material has been added on:

category growth
• profitability and loyalty
• industrial buying
• an additional law on physical availability and growth
• a ‘Frequently Asked Questions’ chapter
• an expanded bibliography pointing readers to the many relevant peer-reviewed scientific publications.

There are new examples and data, for example, new tables showing Apple’s brand loyalty. A number of tables have been updated, this should allay any fears that the scientific laws might not continue to apply.